The five things that will never go away.From the year 2006 through the years to 2012, Parks Associates a market research firms states that in game spending will go from $370 million in 2006 to more than $2 billion in 2012. In addition, IBM and Seriosity teamed up for a joint research project that revealed
online role playing games are shaping the next generation of corporate leaders. The studies show that there are significant parallels between online gaming and the work force. Today's gamers are learning collaboration; self-organization, risk taking, positive influence, and networking as well as how to earn incentives linked to performance and be flexible in the way they communicate.
In game advertising expects an annual growth rate of 33% higher than that of TV, radio, print, and the Internet.
"If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers." Said Yuanzhe (Michael) Cai, director of broadband and gaming, Parks Associates.
Advertisers are taking notice of the ever-growing industry with cheaper advertising and direct consumer attention. In game advertising helps pay for game creation and can also help make a game more real. Beyond sponsoring a game, some marketers are actually creating their own games as promotional content (called “advergames”) such as Burger King did with Blitz Games.
Jim Spohrer, director of services research for IBM Research center: "Smart organizations are recognizing valued employees who play online games and apply their skills and experience as virtual leaders to their 'real world' jobs."
Gaming is not only increasing in popularity, but also gaining new fans in the older generation. Seniors have slowly been experimenting with gaming as a way to connect with grandkids. Than again, some are simply playing because they didn’t realize how much fun they were. Advertising to seniors has always been a niche market and it’s one that hasn’t been touched for in-game advertising. After all, the gamers who fell in love with the games and demanded bigger, better, more in-depth games are aging.
