Thursday, March 15, 2007

PS3 - The Trojan Horse For Blu-Ray's Success?

All games are now formatted in Blu-ray technology which was developed by the Blu-ray Disc Association. Blu-ray is a group of 170 entertainment and technology companies that came together to develop Blu-ray technology (some of the big guys include: Disney, Fox, Sony, Samsung, Warner Brothers, HP, Dell & Apple.)

Supposedly, gamers love the PS3's new high-def graphics and capacity, but are annoyed that the console costs over $500, roughly $100 to $200 more than the XBox 360. The perception is that the console is more expensive because Sony included the Blu-ray player.

Was it necessary?

Sony is dangerously trying to give Blu-ray a boost as it battles the Toshiba-supported HD-DVD format in the new high-def disc category.

The biggest complaint among gamers is the price. A lot of people don't have HDTV's yet, and haven't any need for Blu-ray, and wireless internet is only a marginal deal. Until Blu-ray becomes mainstream, Blu-ray technology in gaming is meaningless, in the future they won't be.

When the PlayStation 2 and Xbox launched in the '90s, analysts speculated that the consoles might be in home gaming Trojan horses for DVD players and home computers. While this helped build awareness for the DVD format, the takeover predictions didn't develop. Sales of PCs and standalone DVD players continued to attract consumers.

“PS3 will live and die by the games it plays. The fact it's a DVD player is a bonus, but not why people bought it," says John Davison, editorial director of IUp Network, a gaming network.

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